Darfur Awareness and where we stand

This Monday, I invited remarkable academic and Darfur expert Alex De Waal to present a lecture series on Darfur. For the last three years, approximately, my life has been fixated on the political crisis in the Darfur region.
Upon my scholarly period in the US, I was rather marvelled yet perplexed by the American public's obessession on the issue of Darfur. Subsequently, I was coalesced and entice to join this movement, setting up my own campaign at Bard College, which would promote education and divestment. Upon my stay in Washington DC, the realisation that American fixation on Darfur was really escalating, I became somewhat weary of people's motives on Darfur, yet I was always aware and conscious of the fact that this was an issue that I cared about deeply and that I was willing to spend a great deal of my time on. As time went on, I found my passion augmenting, but my interactions with people on the issue of Darfur, became incisively exhausting. Upon my return home to South Africa, I contacted a number of NGOS's in response to my passionate realization that I desired to have my own Darfur Action Campaign that would imminently remobilize African civil society on the issue, one that would not defer my agency and put me and many others in a somewhat spectator mentality. I contacted Genocide Intervention Fund in DC asking for help, and because their benevolent and altruistic nature, agreed to assist me set up a campaign. During Monday's talk with Alex, I had been alerted that there was already a Campaign for Darfur at Wits University in South Africa, driven and motivated by the South African Union of Jewish Students as well as MODEL UN and ANC/SASCO. I was rather pleased that students were mobilzing around Darfur. However, as I divulged into my research about the group and after the chairperson contacted me, I was well aware of their intensions. Like many people around the world, this group was of course ignorant of the myriad of ways in which the conflict in Darfur was represented in the media. Their entire motives are driven by ideology, most religiously, by constantly giving this crisis, the appellation of "genocide". They are truly mobilzing for the most insane reasons. I also learned after my phone call with their leader, that they has no idea, precisely what was going on in the region. Abysmally this group, also accused the Palestine Solidarity Committee of being 'genocide supporters". How fucking ridiculous!
To cut a long story short, here is how I feel about Darfur. I think that we all need to read more, Period, How can we act if we are driven by lack of knowledge. It is absolutely quintessentially important that we get our facts straight and know what we are talking about before we act. I urge everybody to take this measure and read as much a spossible about the issue. Further I can kind of understand why the PSC does not wish to engage in Darfur, they do not wish to be the victims of Arab Bashing as thats what the entire campaign for Darfur is imbued with. Most people view it incongruosly as a polemical battle between Arabs and Africans.
Representation, culture and identity politics are deeply important when it comes to Darfur and we should not just saber rattle with moralistic hyperventilation.
So what do I do now, I am stuck in a moral dilemma, do I continue with my campaign or do I equip myself with the skills and knowledge so that I can go to the region and really make the situation on the ground better there?